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dc.contributor.advisorAnjali Sastry.en_US
dc.contributor.authorSankar, Ramyaen_US
dc.contributor.otherMassachusetts Institute of Technology. Technology and Policy Program.en_US
dc.date.accessioned2010-08-26T15:15:19Z
dc.date.available2010-08-26T15:15:19Z
dc.date.copyright2009en_US
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/57524
dc.descriptionThesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2009.en_US
dc.descriptionThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.en_US
dc.descriptionCataloged from student submitted PDF version of thesis.en_US
dc.descriptionIncludes bibliographical references (p. 62-64).en_US
dc.description.abstractBillions of dollars are spent to develop drugs for infectious diseases in developing countries. How will these drugs along with clinical services be delivered to the patients who currently do not have access to them? Health franchises have been around since early 1990s, creating networks of shops and clinics that provide specialized care to low income individuals. This thesis attempts to understand the underlying mechanisms of successful health franchises. Two cases are taken into consideration, CFWshops in Kenya and Mi Farmacita Nacional (MFN) in Mexico. Both are pharmaceutical shops with small clinics attached to them. The two cases were examined through a framework derived from successful commercial franchises and franchise theory. The elements that were addressed include operational structure, marketing strategy, product and service offerings, monitoring of businesses, and financial structure. CFWshops and MFN had some stark differences in how they addressed each of these elements. Unlike typical commercial franchises, health franchises aim to provide social benefits to the population. This goal requires franchises to not only create a business strategy to be financially sustainable and take advantage of networks, but also show health improvements in the community. The success of a health franchise is dependent on the health impacts it provides because its mission is not to generate a profit for the stakeholders but rather the value added to the customer by providing access that was not there before.en_US
dc.description.abstract(cont.) The comparative case analysis suggests several key recommendations. Health innovations in resource limited settings should create networks with other public and private health groups to leverage existing knowledge and best practices. This reduces cost and time of learning and allows businesses to utilize existing channels to provide access for drugs and services to individuals who currently are not receiving them.en_US
dc.description.statementofresponsibilityby Ramya Sankar.en_US
dc.format.extent64 p.en_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectEngineering Systems Division.en_US
dc.subjectTechnology and Policy Program.en_US
dc.titlePower of networks : a study of health franchises in resource limited settingsen_US
dc.title.alternativeStudy of health franchises in resource limited settingsen_US
dc.typeThesisen_US
dc.description.degreeS.M.in Technology and Policyen_US
dc.contributor.departmentMassachusetts Institute of Technology. Engineering Systems Division.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Technology and Policy Program.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Engineering Systems Division
dc.contributor.departmentMassachusetts Institute of Technology. Technology and Policy Program
dc.identifier.oclc618532196en_US


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