Feasibility study of Korea biocluster with real estate perspectives

Abstract

Globalization has created a dynamic and rapidly changing marketplace. A business must move quickly to capitalize on the changing environment. For example, many global biotechnology firms are seeking new geographical locations as part of their strategy to expand their business. Korea's biotechnology reputation and prospects as a potential site for biotech businesses is attracting increase attention. The Yeongjong Project is one choice. For the ongoing development of Korean bioclusters, this study will demonstrate potential and the attractiveness of Korea's biocluster sites, which may help international biotechnology firms relocate and reposition in Korea. Biotechnology is an umbrella term so this study identifies what the biotechnology and biotechnology industry are, as well as its characteristics and risks. Secondly, the biotechnology market will be analyzed both globally and domestically to understand the industry trend. This paper compares successful international bioclusters such as Tuas Medical Park in Singapore and University Park at MIT in the U.S, along with Korea's Wonju Medical Valley and Daedeok Techno Valley. This study explains different innovations and success factors, and characteristics of each cluster and whether the success factors are applicable to the Yeongjong Project. Finally, this thesis will identify the area and its characteristics suitable for a biocluster and propose appropriate product types through market feasibility.