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Radical innovation of user experience : how high tech companies create new categories of products

Author(s)
Turilin, Mikhail
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Alternative title
Design-driven innovation
How high tech companies create new categories of products
Other Contributors
Sloan School of Management.
Advisor
Alan MacCormack.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
In the last 15 years, several high tech companies successfully developed revolutionary products that were not based on completely new base technology. Instead, the companies used existing technologies to create products with attractive user experiences. The products appealed to customers and made their manufacturers leaders in their corresponding market segments. The approach to innovation taken by these companies could be called the "radical innovation of user experience." In this work, I will look for common patterns in customer research, product development, and the organizational management of successful user-experience innovation companies. As a result, I will create an asset of recommendations that could be used by product managers and general managers of technology companies to assess their innovation strategy.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (p. 84-85).
 
Date issued
2010
URI
http://hdl.handle.net/1721.1/59142
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

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