Developing a strategy for the SOA market at a leading software vendor

Abstract

The Delta Model Framework provides an excellent platform to analyze and develop a business strategy that will assure the firm has competitive advantage. Its foundation is in the three core positions, Best Product, Total Customer Solutions and System Lock-in. These positions allow the framework's users to segment and position different customer tiers to maximize the firm's bonding and value proposition at each tier. The framework also allows its users to perform an in depth analysis of the firms competencies and depict the gaps in these competencies that the firm must address to carry the desired strategy forward. With these gaps addressed the model then allows its users to develop metrics to assess the efficacy of the strategy. The thesis team has applied the Delta Model framework to a leading software vendor as it looks toward capturing Service Oriented Architecture (SOA) market share.