Mobi : automatic customization of the mobile Web

Abstract

Mobi is a system that automatically rewrites web pages into formats optimized for web browsing on mobile devices. The system estimates heuristically which parts of a web page's content users are most likely interested in, using previously recorded history of user actions on the Web. By doing so, Mobi is able to remove the unnecessary portions of the web page and rewrite it in a format more fitting for the mobile device's form factor. Mobi accomplishes this by having a proxy server inject a client-side script onto web pages. The script examines previously recorded user actions related to the web page it is injected onto and rewrites the web page accordingly. The design and implementation of the system are described, as well as an evaluation over a variety of web pages.