Preferences for information sources in a marketing decision process.
Author(s)Schulmeyer, Gerhard Hans
Michael S. Scott Morton.
MetadataShow full item record
Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1974. M.S.MICROFICHE COPY ALSO AVAILABLE IN DEWEY LIBRARY.Includes bibliographical references.
DepartmentSloan School of Management
Massachusetts Institute of Technology
Sloan School of Management