15.810 Introduction to Marketing, Spring 2005
Name
15-810-spring-2005/contents/index.htm
Size
16.64 KB
Format
HTML
Checksum (MD5)
9f63521ec24c5146dcf11602622ac9cf
Author(s)
Hauser, John
Alternative Title
Introduction to Marketing
Date Issued
June 2005
Abstract
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
Subjects
marketing ideas
product strategy
advertising
communications, promotion, distribution
price
pricing
customer needs
company skills
competition
collaborators
context in marketing and product development
5C's
financial services
consumer products
software
auto-mobiles
airline services
not-for-profit eye clinics
e-commerce
MARKETING
PRODUCT STRATEGY
ADVERTISING
COMMUNICATIONS
PRODUCT DEVELOPMENT
Marketing
Product Strategy
Advertising
Communications
Product Development
MIT Department
Sloan School of Management
Terms of Use
Persistent DSpace Link
