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Addressing the complexity of multimedia wireless computing solutions
(Massachusetts Institute of Technology, 2000)
The challenges of implementing CRM in the financial services industry
(Massachusetts Institute of Technology, 2003)
Customer Relationship Management means great opportunities and great challenges for those who want to pursue a broad implementation. Despite investing millions of dollars in CRM initiatives, many companies are facing the ...
Developing a strategy for the SOA market at a leading software vendor
(Massachusetts Institute of Technology, 2007)
The Delta Model Framework provides an excellent platform to analyze and develop a business strategy that will assure the firm has competitive advantage. Its foundation is in the three core positions, Best Product, Total ...
Implications of two-sided advertising in the automotive industry
(Massachusetts Institute of Technology, 2004)
The extreme competition in the automotive industry results in razor-thin profit margins as original equipment manufacturers (OEMs) compete for market share and profits which increase shareholder value. Product differentiation ...
Application of the Design Structure Matrix to integrated product development process
(Massachusetts Institute of Technology, 2005)
A challenging aspect of managing complex product development process is the ability to account for iterations, which are inherent in the design process. A leading edge approach to account for iterations in development ...
Quantifying the source of reentrant line variability and the effects of processes standardization on tool availability variability
(Massachusetts Institute of Technology, 2007)
This thesis quantifies the sensitivity of tool availability variability with respect to product throughput and examines how Intel's High Precision Maintenance initiative can be used to minimize these effects. Tools with ...
Targeted online advertising : persuasion in an era of massless communication
(Massachusetts Institute of Technology, 2008)
In recent years, the decline of the mass media and the growth of a participatory and fragmented audience online have forced advertisers, agencies, and publishers to revise their thinking about delivering marketing messages ...
A system dynamics analysis of a Capilene supply loop
(Massachusetts Institute of Technology, 2006)
In August 2005, Patagonia announced its Common Threads Garment Recycling Program. The company is reclaiming used Capilene long underwear from consumers and using them as an input for new Capilene garments. According to ...
Global electronic funds transfer between small and medium sized companies
(Massachusetts Institute of Technology, 2006)
Cross-border electronic funds transfer is a rapidly expanding field for business and consumer payments. Large multi-national corporations have been able to invest the capital necessary to create infrastructures or work ...
Two-sided user generated content platforms on the Internet : optimal strategies for growth
(Massachusetts Institute of Technology, 2007)
Two-sided platforms aggregating user generated content have become increasingly common on the Internet, as highlighted by the recent emergence of two knowledge markets connecting user submitted questions with user generated ...