Now showing items 1-2 of 2
Measuring effectiveness and value of email advertisements in relationship-oriented email messages
(Massachusetts Institute of Technology, 2008)
This thesis explores the value of email advertisements in relationship-based communication by measuring click-through rates. Advertisements were embedded within standard electronic mail messages in a template. The results ...
Can Nintendo get its crown back? : examining the dynamics of the U.S. video game console market
(Massachusetts Institute of Technology, 2007)
Several generations of video game consoles have competed in the market since 1972. Overall, the entire market shares many similar characteristics, such as network effects and switching cost, which are found in other ...