The Age of the Consumer-Innovator
Author(s)von Hippel, Eric A.; Ogawa, Susumu; P. J. de Jong, Jeroen
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Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development.
DepartmentSloan School of Management
MIT Sloan Management Review
Sloan School of Management
Hippel, Eric von, Ogawa, Susumu, and Jong, Jeroen P. J. "The Age of the Consumer-Innovator." MIT Sloan Management Review 53.1 (2011).
Author's final manuscript