The Age of the Consumer-Innovator

Author(s)
von Hippel, Eric A.; Ogawa, Susumu; P. J. de Jong, Jeroen
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Abstract
Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development.
Date issued
2011-09
URI
http://hdl.handle.net/1721.1/77937
Department
Sloan School of Management
Journal
MIT Sloan Management Review
Publisher
Sloan School of Management
Citation
Hippel, Eric von, Ogawa, Susumu, and Jong, Jeroen P. J. "The Age of the Consumer-Innovator." MIT Sloan Management Review 53.1 (2011).
Version: Author's final manuscript
ISSN
1532-9194
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