Optimizing Product Line Designs: Efficient Methods and Comparisons
Author(s)Belloni, Alexandre; Freund, Robert M.; Selove, Matthew; Simester, Duncan
We compare a broad range of optimal product line design methods. The comparisons take advantage of recent advances that make it possible to identify the optimal solution to problems that are too large for complete enumeration. Several of the methods perform surprisingly well, including Simulated Annealing, Product-Swapping and Genetic Algorithms. The Product-Swapping heuristic is remarkable for its simplicity. The performance of this heuristic suggests that the optimal product line design problem may be far easier to solve in practice than indicated by complexity theory.
Operations Research Center Working Paper Series;OR 373-05
simulated annealing, product-swapping, genetic algorithms, product line