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dc.contributor.authorHacker, Patrick A.
dc.contributor.authorFloerkemeier, Christian
dc.contributor.authorSarma, Sanjay Emani
dc.contributor.authorSchuh, Gunther
dc.date.accessioned2013-07-10T14:09:24Z
dc.date.available2013-07-10T14:09:24Z
dc.date.issued2010-04
dc.identifier.isbn978-1-4244-5742-7
dc.identifier.otherINSPEC Accession Number: 11309203
dc.identifier.urihttp://hdl.handle.net/1721.1/79434
dc.description.abstractPrevious studies have shown that many consumer goods manufacturers believe that their promotions are not well executed in retail stores. One common concern is that in-store promotions are not synchronized with television and online advertising campaigns. In recent years, RFID has been actively promoted as a tool to improve in-store promotion execution. This paper presents the results of a study in which promotional displays were tagged with RFID tags and tracked as they moved from a retail distribution center to a number of different retail stores. The analysis shows that only 28% of all displays are placed on the shop floor within +/-3 days of the official promotion launch. Our analysis suggests that by adjusting the timing of the delivery to the store the performance could be improved such that 87% of all displays are present on the shop floor within this time frame. The results confirm that RFID is a useful diagnostics tool to measure promotion execution performance and to identify business process shortcomings. The results also suggest that a continuous measurement via RFID is not required to improve performance.en_US
dc.language.isoen_US
dc.publisherInstitute of Electrical and Electronics Engineersen_US
dc.relation.isversionofhttp://dx.doi.org/10.1109/RFID.2010.5467278en_US
dc.rightsArticle is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.en_US
dc.sourceMIT web domainen_US
dc.titleRFID diagnostics of promotion executionen_US
dc.typeArticleen_US
dc.identifier.citationHacker, Patrick A., Christian Floerkemeier, Sanjay Sarma, and Gunther Schuh. RFID Diagnostics of Promotion Execution. In 2010 IEEE International Conference on RFID (IEEE RFID 2010), 134-140. Institute of Electrical and Electronics Engineers, 2010. © Copyright 2010 IEEE.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Auto-ID Laboratoryen_US
dc.contributor.mitauthorSarma, Sanjay Emanien_US
dc.contributor.mitauthorFloerkemeier, Christianen_US
dc.relation.journalProceedings of the 2010 IEEE International Conference on RFID (IEEE RFID 2010)en_US
dc.eprint.versionFinal published versionen_US
dc.type.urihttp://purl.org/eprint/type/ConferencePaperen_US
eprint.statushttp://purl.org/eprint/status/NonPeerRevieweden_US
dspace.orderedauthorsHacker, Patrick A.; Floerkemeier, Christian; Sarma, Sanjay; Schuh, Guntheren_US
dc.identifier.orcidhttps://orcid.org/0000-0003-2812-039X
mit.licensePUBLISHER_POLICYen_US


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