Product management in software as a service

Abstract

Software product management within Software as a Service is key domain of interest given the recent advances in Cloud Computing. This thesis explores the product management challenges within this domain. It makes a contribution to understanding how factors such as architecture, customer experience measurement, customer driven feature prioritization, editorial action of product manager and development process affect product success in the SaaS domain. SaaS product management dictates different priorities from traditional software and product managers and organizations must adapt to these changes to innovate.