A marketing mix model developed from single source data : a semiparametric approach

Author(s)
Abe, Makoto
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Advisor
John D.C. Little.
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Description
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Physics, 1991.
 
Includes bibliographical references (leaves 215-222).
 
Date issued
1991
URI
http://hdl.handle.net/1721.1/85714
Department
Massachusetts Institute of Technology. Department of Physics; Massachusetts Institute of Technology. Operations Research Center
Publisher
Massachusetts Institute of Technology
Keywords
Physics
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