End-of-life cycle product management

Abstract

Market leadership requires effective management of product life cycle, starting from the launch of a new product until its retirement. In this particular project, an exploratory study of business practices in the management of products in the decline phase and the eventual decision of product abandonment is conducted through surveys and interviews of senior executives from Fortune 500 companies, focusing mainly on food, networking equipment, medical devices, consumer electronics and retail industries. Actual names of the companies are not revealed for confidentiality reasons. Also, the implementations, assumptions and level of acceptance of decision support system (DSS) modules on product lifecycle management are analyzed. Finally, companies' business processes are compared and enhancements to current DSS systems are proposed.