Green business model : changing our home decoration according to our MOOD

Abstract

MOOD is a new concept for home decoration. The purpose of MOOD is to make sustainable design products for creative and modern people living in small spaces. MOOD creates high quality and fashionable reversible decorative home articles, such as rugs, pillows and blankets that transform a home's decorative style in one easy step, allowing our homes to reflect the way we feel, or to modify the decorating style according to our needs. MOOD has been designed to adhere to the principles of sustainable development, working in accordance with the triple bottom line: taking care of profits, people, and the planet. The main foundations of this business model that relate to sustainability are the creation of an up-cycling process using recycled fabrics, and working with skilled women in handicraft (loom, knitting, crocheting and patchwork) living in developing countries. During the first years, MOOD will design, produce and sell products in Chile. The strengths of MOOD relative to its competitors are associated with the exclusivity and quality of the products, the customer experience, and good service and relations with suppliers. The opportunities for MOOD compared to its competitors are related to trends, niche market, new technologies, distribution channel and social returns. As for all entrepreneurial business ideas, MOOD has challenges that have to be managed. The internal challenges include the go or no-go decision, the creation of a team, engaging suppliers and economic risks. The external challenges include market barriers, competitors' responses, and the availability of the raw materials used in MOOD's products.