Financial modeling of new product development economics

Abstract

Product design and development is a complex process that involves extensive engineering considerations as well as management decisions based on the overall vision for the product. Traditionally, most decision making in product development is experienced based and intuitive. With increased scrutiny on cost and a need for greater speed to market, product development processes have been continuously streamlined to become more efficient. Therefore, firms are now required to carefully plan and allocate their resources to effectively respond to market needs. In this thesis, illustrated using a case study of a Nespresso coffee product line, a framework is presented to capture and analyze the financial factors relating to the profitability of a product development project. The methodology can assist product managers better understand the financial aspects of product development and help make more effective and objective project decisions. It can also help companies manage their product portfolio decision making process and prepare for new opportunities.