Online auctions in procurement : the cost/goodwill tradeoff

Abstract

Industry is rapidly adopting online auctions. Many of these auctions are occurring in the procurement of component supplies. While there are tremendous expectations for this technology, there is little data or study looking at the implications of the technology. This thesis aims to provide some insight into this topic. Primarily using data collected in a study of auctions in the procurement of automotive components, this thesis looks at the costs and benefits of using online auctions in procurement. The thesis specifically addresses the cost vs. supplier goodwill tradeoff present in procurement auction. After quantifying these variables and answering associated questions, the thesis provides a framework for evaluating the use of online auctions in industry in general. The thesis concludes with a list of suggested further research into this important subject.