Case study : the strategic position of a Mexican bank

Abstract

The Mexican banking industry has experienced dramatic changes in the past 20 years. Its regime has changed from private to nationalized and back to private. As a result, changes in ownership have affected profoundly the industry. Also, drastic changes in the economic conditions of Mexico that have modified the shape of the industry have occurred; after one of the most severe economic crisis in its modern history, the country is quickly recovering and the outlook is promising. Finally, the globalization and consolidation processes are very important phenomenon affecting significantly the world economy and the banking industry in particular. In this environment, the strategic position of Banco Nacional de Mexico S. A., the largest Mexican bank has to be analyzed and reviewed in order to assess the strategic measures to be taken to successfully compete and survive in the industry, and at the same time, maintain its leadership position.