MIT Libraries homeMIT Libraries logoDSpace@MIT

MIT
View Item 
  • DSpace@MIT Home
  • MIT Libraries
  • MIT Theses
  • Theses - Sloan School of Management
  • Management - Master's degree
  • View Item
  • DSpace@MIT Home
  • MIT Libraries
  • MIT Theses
  • Theses - Sloan School of Management
  • Management - Master's degree
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Introducing the concept of office supplies superstores in Chile

Author(s)
Mac-Lean, Andres (Andres Felipe), 1959-
Thumbnail
DownloadFull printable version (3.798Mb)
Other Contributors
Sloan School of Management.
Advisor
Arnoldo C. Hax.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
Metadata
Show full item record
Abstract
The concept of office supplies superstores doesn't exist in Chile. This thesis defines an entry strategy for this concept in Chile. The thesis is divided into two areas: 1. An analysis of the office supply industry in the USA mainly represented by Staples. This work is based on the application of the Delta Model. This part includes an analysis of the environment, a detail analysis of Staples (mission, organization, the store, business strategy, operations, marketing, expansion, web, acquisition and financial analysis) and a structural analysis of the industry (Porter's five-forces model.) 2. The second part of the thesis consists of a Business Plan to introduce such model in Chile by evaluating the following factors: the market, the competition, investment required, distribution strategy, operational plan, sales and marketing, exit strategies, risks and financial projections.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.
 
Also available online on DSpace at MIT.
 
Includes bibliographical references (leaf 88).
 
Date issued
2000
URI
http://hdl.handle.net/1721.1/9186
Department
Sloan School of Management.
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

Collections
  • Management - Master's degree
  • Management - Master's degree

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

Login

Statistics

OA StatisticsStatistics by CountryStatistics by Department
MIT Libraries homeMIT Libraries logo

Find us on

Twitter Facebook Instagram YouTube RSS

MIT Libraries navigation

SearchHours & locationsBorrow & requestResearch supportAbout us
PrivacyPermissionsAccessibility
MIT
Massachusetts Institute of Technology
Content created by the MIT Libraries, CC BY-NC unless otherwise noted. Notify us about copyright concerns.