MIT Libraries homeMIT Libraries logoDSpace@MIT

MIT
View Item 
  • DSpace@MIT Home
  • MIT Libraries
  • MIT Theses
  • Theses - Sloan School of Management
  • Management - Master's degree
  • View Item
  • DSpace@MIT Home
  • MIT Libraries
  • MIT Theses
  • Theses - Sloan School of Management
  • Management - Master's degree
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Sustainable competitive advantage through information technology

Author(s)
Ryan, Cynthia A. (Cynthia Anne), 1961-
Thumbnail
DownloadFull printable version (4.361Mb)
Alternative title
Sustainable competitive advantage through IT
Other Contributors
Sloan School of Management.
Advisor
Michael S. Scott Morton.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
Metadata
Show full item record
Abstract
This paper discusses the difficulty of achieving sustainable competitive advantage through information technology. While information technology proliferates and innovations arise frequently, few companies have been able to use IT to remain leaders in their industries. Using a framework proposed by Michael Scott Morton, this paper examines how one firm, Capital One Financial, has created sustainable competitive advantage through a powerful combination of its information technology, strategic planning, and organizational design. The first section provides an introduction and information about the Scott Morton framework. Section two provides background information about the credit card industry and Capital One;s history. The third section analyzes why Capital One's advantage has been sustainable to date and includes discussion of strategic, economic, organizational and technical reasons. Section four analyzes the risks to Capital One's advantage in the future and includes discussion of technicalogical risks, organizational risks and customer risks. The final section includes a summary and some conclusions.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.
 
Also available online on DSpace at MIT.
 
Includes bibliographical references (leaf 48).
 
Date issued
2000
URI
http://hdl.handle.net/1721.1/9193
Department
Sloan School of Management.
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

Collections
  • Management - Master's degree
  • Management - Master's degree

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

Login

Statistics

OA StatisticsStatistics by CountryStatistics by Department
MIT Libraries homeMIT Libraries logo

Find us on

Twitter Facebook Instagram YouTube RSS

MIT Libraries navigation

SearchHours & locationsBorrow & requestResearch supportAbout us
PrivacyPermissionsAccessibility
MIT
Massachusetts Institute of Technology
Content created by the MIT Libraries, CC BY-NC unless otherwise noted. Notify us about copyright concerns.