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dc.contributor.advisorMichael S. Scott Morton.en_US
dc.contributor.authorRyan, Cynthia A. (Cynthia Anne), 1961-en_US
dc.contributor.otherSloan School of Management.en_US
dc.date.accessioned2005-08-22T23:25:36Z
dc.date.available2005-08-22T23:25:36Z
dc.date.copyright2000en_US
dc.date.issued2000en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/9193
dc.descriptionThesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2000.en_US
dc.descriptionAlso available online on DSpace at MIT.en_US
dc.descriptionIncludes bibliographical references (leaf 48).en_US
dc.description.abstractThis paper discusses the difficulty of achieving sustainable competitive advantage through information technology. While information technology proliferates and innovations arise frequently, few companies have been able to use IT to remain leaders in their industries. Using a framework proposed by Michael Scott Morton, this paper examines how one firm, Capital One Financial, has created sustainable competitive advantage through a powerful combination of its information technology, strategic planning, and organizational design. The first section provides an introduction and information about the Scott Morton framework. Section two provides background information about the credit card industry and Capital One;s history. The third section analyzes why Capital One's advantage has been sustainable to date and includes discussion of strategic, economic, organizational and technical reasons. Section four analyzes the risks to Capital One's advantage in the future and includes discussion of technicalogical risks, organizational risks and customer risks. The final section includes a summary and some conclusions.
dc.description.statementofresponsibilityby Cynthia A. Ryan.en_US
dc.format.extent48 leavesen_US
dc.format.extent4573872 bytes
dc.format.extent4573630 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectSloan School of Management.en_US
dc.titleSustainable competitive advantage through information technologyen_US
dc.title.alternativeSustainable competitive advantage through ITen_US
dc.typeThesisen_US
dc.description.degreeM.B.A.en_US
dc.contributor.departmentSloan School of Management.en_US
dc.contributor.departmentSloan School of Management
dc.identifier.oclc45460197en_US


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