Strategies of manufacturers in the automobile sector
Author(s)
Bodduluri, Radhika Mohan Choudary
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Other Contributors
Sloan School of Management.
Advisor
Christopher R. Knittel.
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Show full item recordAbstract
An in-depth analysis of the automobile data from 1980 to 2006 is carried out with a goal of understanding strategies employed by various manufacturers in bringing their models to the market in a retrospective fashion. The data analysis tries to identify the differences in specific parameters of focus by US and Asian manufacturers which might have led to their strategies of market positioning over this period. The analysis itself is carried out both qualitatively by understanding the data in different ways, and qualitatively by running regressions. We show that fuel economy and acceleration were the two parameters of focus for Asian Manufacturers whereas US manufacturers might have focused more on horsepower and torque during this period.
Description
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014. Cataloged from PDF version of thesis. Includes bibliographical references.
Date issued
2014Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.