Optimal modality of market entry for a neuromonitoring innovation : assessment for a leading medical device provider

Author(s)
Bothra, Sandeep
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Other Contributors
Sloan School of Management.
Advisor
Sharmila Chatterjee.
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Abstract
Technological advances have led to treating complicated surgical indications and early recovery for millions of patients worldwide. Developments that also provide cost benefits and simplify procedures have global appeal. This report provides an analysis and evaluation of a neuromonitoring technology as applicable to the US medical device market. This technology promises to make surgery safer and reduce the learning curve associated with complicated procedures. The goal is to recommend the optimal mode of market entry for a leading device provider for the US Market.
Description
Thesis: S.M. in Management of Technology, Massachusetts Institute of Technology, Sloan School of Management, 2014.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (pages 49-50).
 
Date issued
2014
URI
http://hdl.handle.net/1721.1/93006
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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