Product design and innovation : exploring breakthrough products (breakthroughs : a method and a madness)

Abstract

This paper has been an iterative rather than a breakthrough process. we approached the topic of product design and innovation with notions of what it meant and how good designs were created. our purpose here has been to provide some understanding of the complexity of the issues surrounding breakthrough product designs. we redefine a variety of terms that are used liberally in the field to provide some sort of precise understanding of our perspective. This thesis is not meant to be read in the traditional paper format rather, it has digital collateral <CD-ROM, zip disks> that are the true product of our research.