Addressing unmet needs in the small and medium enterprises through use of emerging technologies : a business plan
Author(s)
Gupta, Shreyas; Mohinder-Singh, Mahesh Chayel
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Other Contributors
Sloan School of Management.
Advisor
James P Dougherty.
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The Small and Medium Enterprises in India face a major problem with Travel & Expense management due to higher prices, low return-on-investment, higher transition costs and steeper learning curve. In order to address this unmet need and huge opportunity, we are building 'T-Desque' a cloud-based travel solution for the Indian market. Our vision is to make the entire travel related processes seamless, efficient and cost effective. Our product will focus on the following modules: - Travel Requisitions, Approvals & Reimbursement to streamline existing manual/ semi-manual process - Rewards to incentive for employees to be prudent on official travel - Spend Visualization for better visibility and control on travel spend Our key differentiator will be the rewards module, which will be a one of its kind offering which incentivizes employees to be prudent during business travel. This module will also help employers contain travel costs and be our source of monetization.
Description
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. Cataloged from PDF version of thesis. Includes bibliographical references (page 56).
Date issued
2015Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.