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Addressing unmet needs in the small and medium enterprises through use of emerging technologies : a business plan

Author(s)
Gupta, Shreyas; Mohinder-Singh, Mahesh Chayel
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Sloan School of Management.
Advisor
James P Dougherty.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
The Small and Medium Enterprises in India face a major problem with Travel & Expense management due to higher prices, low return-on-investment, higher transition costs and steeper learning curve. In order to address this unmet need and huge opportunity, we are building 'T-Desque' a cloud-based travel solution for the Indian market. Our vision is to make the entire travel related processes seamless, efficient and cost effective. Our product will focus on the following modules: - Travel Requisitions, Approvals & Reimbursement to streamline existing manual/ semi-manual process - Rewards to incentive for employees to be prudent on official travel - Spend Visualization for better visibility and control on travel spend Our key differentiator will be the rewards module, which will be a one of its kind offering which incentivizes employees to be prudent during business travel. This module will also help employers contain travel costs and be our source of monetization.
Description
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (page 56).
 
Date issued
2015
URI
http://hdl.handle.net/1721.1/99005
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

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