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Dynometrics : an innovative lactic acid measurement solution for endurance athletes

Author(s)
Babini, Alessandro
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Alternative title
Innovative lactic acid measurement solution for endurance athletes
Other Contributors
Sloan School of Management.
Advisor
Christian Catalini.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
Aspire is a company I co-founded along with John, PhD, in September 2014. Our mission is to be a breath of fresh air in the old-fashioned wearable sports technology market by leveraging the power of science and data to empower athletes with factual insights from their bodies and help them improve their performance. We have developed the first wearable lactic acid meter that works in real time and does not require a single drop of blood. This thesis will outline our business plan for this product by analyzing our market, competitive positioning, product roadmap as well as defining our customer, his expectations and introducing our team. Finally, we will discuss our growth strategy and expected financial performance in the long run.
Description
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
 
Cataloged from PDF version of thesis.
 
Date issued
2015
URI
http://hdl.handle.net/1721.1/99023
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

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