2026-09-19T23:32:42Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/1061162026-06-06T00:49:03Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Ethan Zuckerman.
Kashyap, Anurag, M. Eng. Massachusetts Institute of Technology
Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science.
Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science
2016-12-22T16:29:39Z
2016-12-22T16:29:39Z
2015
2016
http://hdl.handle.net/1721.1/106116
965797730
Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, February 2016.
"September 2015." Cataloged from PDF version of thesis.
Includes bibliographical references (pages 106-109).
People's perception of various nations, nation brands, are quantified via world news quizzes, in which study participants match geographically vague news stories to the nations they think they occurred in, thereby potentially revealing how they positively or negatively perceive said nations. The quizzes are generated and deployed by a Flask web application, designed to be an aesthetically pleasing, enriching experience as well as to feature elements of gamification to encourage sharing of the application, enabling the study's organic growth. 2,672 submitted quizzes are analyzed and the resulting quantified nation brands are compared with an established quantitative nation brand analysis, revealing ways that this novel methodology can be improved and extended to more accurately capture nation brands at a statistically significant level. Continued efforts on this project could provide instrumental data needed for business, economic, and political leaders to improve their nations' international reputations, thereby potentially spurring substantial economic growth.
by Anurag Kashyap.
M.Eng.
147 pages
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Electrical Engineering and Computer Science.
On quantifying global nation brands
Thesis
application/pdf
Publication
unknown
unknown
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<Abstract>People's perception of various nations, nation brands, are quantified via world news quizzes, in which study participants match geographically vague news stories to the nations they think they occurred in, thereby potentially revealing how they positively or negatively perceive said nations. The quizzes are generated and deployed by a Flask web application, designed to be an aesthetically pleasing, enriching experience as well as to feature elements of gamification to encourage sharing of the application, enabling the study's organic growth. 2,672 submitted quizzes are analyzed and the resulting quantified nation brands are compared with an established quantitative nation brand analysis, revealing ways that this novel methodology can be improved and extended to more accurately capture nation brands at a statistically significant level. Continued efforts on this project could provide instrumental data needed for business, economic, and political leaders to improve their nations' international reputations, thereby potentially spurring substantial economic growth.</Abstract>
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