2026-09-21T01:05:33Zhttps://dspace.mit.edu/server/oai/request

oai:dspace.mit.edu:1721.1/1101362022-01-13T07:55:19Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023

Stuart E. Madnick. Jeyakumar, Nithila System Design and Management Program. Massachusetts Institute of Technology. Engineering and Management Program System Design and Management Program. 2017-06-21T18:21:03Z 2017-06-21T18:21:03Z 2017 2017 http://hdl.handle.net/1721.1/110136 987219263 Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, School of Engineering, System Design and Management Program, 2017. Cataloged from PDF version of thesis. Includes bibliographical references (pages 73-75). Over the last few years, continued environmental, operational, and technological changes have led to the development of multiple distribution channels in the insurance industry. As competition in insurance markets is intensifying, cost savings and customer retention has become critical, forcing insurers to look for ways to drive sales and customer convenience while keeping costs low and maintaining profitability. These factors are leading to the emergence of additional channels to reach directly to customers via call centers, mobile, and the web. The market is experiencing growth in this industry with startups competing to seize the opportunities. Digital Direct-to-customer opportunities have huge potential to improve business performance. It is imperative that the strategy for incumbents and startups in this space to consider the changing landscape to make key decisions regarding their strategy towards the direct-to-customer channel for insurance. This thesis provides a framework to navigate opportunities in this channel. The framework will guide a business professional from an established insurance company to navigate the insurance landscape of insurance, understand the existing business models and use the recommended solution approach for their business model. by Nithila Jeyakumar. S.M. in Engineering and Management 75 pages eng Massachusetts Institute of Technology MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582 Engineering and Management Program. System Design and Management Program. Analysis of the Digital Direct-to-Customer channel in Insurance Thesis application/pdf false Publication unknown unknown <Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="0f2b8e87-c18a-4448-8a85-b775b3fd9791"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>Analysis of the Digital Direct-to-Customer channel in Insurance</Title> <PublishedIn> <Publication> </Publication> </PublishedIn> <PublicationDate>2017</PublicationDate> <Authors> <Author> <DisplayName>Jeyakumar, Nithila</DisplayName> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Massachusetts Institute of Technology</DisplayName> <OrgUnit /> </Publisher> </Publishers> <License>http://dspace.mit.edu/handle/1721.1/7582</License> <Keyword>Engineering and Management Program.</Keyword> <Keyword>System Design and Management Program.</Keyword> <Abstract>Over the last few years, continued environmental, operational, and technological changes have led to the development of multiple distribution channels in the insurance industry. As competition in insurance markets is intensifying, cost savings and customer retention has become critical, forcing insurers to look for ways to drive sales and customer convenience while keeping costs low and maintaining profitability. These factors are leading to the emergence of additional channels to reach directly to customers via call centers, mobile, and the web. The market is experiencing growth in this industry with startups competing to seize the opportunities. Digital Direct-to-customer opportunities have huge potential to improve business performance. It is imperative that the strategy for incumbents and startups in this space to consider the changing landscape to make key decisions regarding their strategy towards the direct-to-customer channel for insurance. This thesis provides a framework to navigate opportunities in this channel. The framework will guide a business professional from an established insurance company to navigate the insurance landscape of insurance, understand the existing business models and use the recommended solution approach for their business model.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication>