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John S. Carroll. Yang, Hee Jin (Hee Jin Heather) Sloan School of Management. Sloan School of Management 2018-03-12T19:27:57Z 2018-03-12T19:27:57Z 2017 2017 http://hdl.handle.net/1721.1/114056 1026493437 Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2017. Cataloged from PDF version of thesis. Includes bibliographical references (pages 56-60). Prior research has demonstrated that feminine appearance is penalized in business contexts. However, a separate body of research, predominantly centered on electoral outcomes, has put forth conflicting results demonstrating that feminine appearance can be beneficial. In a series of experimental studies, I aim to resolve the conflict in the literature by proposing an expectation-matching theory. I propose that, although both domains of politics and business are associated with masculine characteristics, contexts within the political domain are associated with fewer masculine characteristics than contexts within the business domain and, as a result, perceivers expect and prefer less masculine facial appearances for political leaders than for business leaders. The findings of the studies add to the face perception literature and the gender bias literature that examines the impact of circumstances that make gender and professional roles discrepant in their impact on consequential outcomes, such as hiring and electoral outcomes. by Hee Jin Yang. S.M. in Management Research 60 pages eng Massachusetts Institute of Technology MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582 Sloan School of Management. Matching faces to expectations : the impact of political and business domain differences in gendered expectations on preferred appearance for leaders Thesis application/pdf false Publication unknown unknown <Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="15b06ad4-2a62-4aa1-95e1-6911245ce400"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>Matching faces to expectations : the impact of political and business domain differences in gendered expectations on preferred appearance for leaders</Title> <PublishedIn> <Publication> </Publication> </PublishedIn> <PublicationDate>2017</PublicationDate> <Authors> <Author> <DisplayName>Yang, Hee Jin (Hee Jin Heather)</DisplayName> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Massachusetts Institute of Technology</DisplayName> <OrgUnit /> </Publisher> </Publishers> <License>http://dspace.mit.edu/handle/1721.1/7582</License> <Keyword>Sloan School of Management.</Keyword> <Abstract>Prior research has demonstrated that feminine appearance is penalized in business contexts. However, a separate body of research, predominantly centered on electoral outcomes, has put forth conflicting results demonstrating that feminine appearance can be beneficial. In a series of experimental studies, I aim to resolve the conflict in the literature by proposing an expectation-matching theory. I propose that, although both domains of politics and business are associated with masculine characteristics, contexts within the political domain are associated with fewer masculine characteristics than contexts within the business domain and, as a result, perceivers expect and prefer less masculine facial appearances for political leaders than for business leaders. The findings of the studies add to the face perception literature and the gender bias literature that examines the impact of circumstances that make gender and professional roles discrepant in their impact on consequential outcomes, such as hiring and electoral outcomes.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication>