2026-09-19T16:22:29Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/1179412022-01-13T07:55:20Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Duncan Simester.
Chung, Jili
Technology and Policy Program.
Sloan School of Management
2018-09-17T15:50:53Z
2018-09-17T15:50:53Z
2018
2018
http://hdl.handle.net/1721.1/117941
1051237020
Thesis: S.M. in Management of Technology, Massachusetts Institute of Technology, Sloan School of Management, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references.
As the global economy continues to fuse technologies and cultures cross borders, consumers are increasingly interested in products that apply emerging technologies to cultural heritages. For example, applying the technologies of Al, Big Data, or VR/AR to traditional Chinese culture, such as Traditional Chinese Medicine (TCM), cuisine, or fine arts, generates abundant innovative ideas with great business potential. This thesis uses TCM food therapy as an example to explore how a marketing strategic framework helps to screen, refine and commercialize these new culture-technology-fused ideas. While cutting-edge technologies are exposing TCM to an increasing population, mass adoption of TCM food therapy faces several uncertainties. An analysis of value creation, capture and delivery will provide insights to the process of solving these uncertainties.
by Jili Chung.
S.M. in Management of Technology
53 pages
eng
Massachusetts Institute of Technology
MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Technology and Policy Program.
Using iterative process to increase successful rates of new product development based on cutting-edge technologies and cultural heritages : the case of TCM dietary
Thesis
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Publication
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<Abstract>As the global economy continues to fuse technologies and cultures cross borders, consumers are increasingly interested in products that apply emerging technologies to cultural heritages. For example, applying the technologies of Al, Big Data, or VR/AR to traditional Chinese culture, such as Traditional Chinese Medicine (TCM), cuisine, or fine arts, generates abundant innovative ideas with great business potential. This thesis uses TCM food therapy as an example to explore how a marketing strategic framework helps to screen, refine and commercialize these new culture-technology-fused ideas. While cutting-edge technologies are exposing TCM to an increasing population, mass adoption of TCM food therapy faces several uncertainties. An analysis of value creation, capture and delivery will provide insights to the process of solving these uncertainties.</Abstract>
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