2026-09-19T15:24:56Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/1228432021-07-05T14:03:20Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Duncan Simester.
Kamaledin, Mohamed Al-Sayed.
Sloan School of Management.
Sloan School of Management
2019-11-12T17:38:06Z
2019-11-12T17:38:06Z
2018
2018
https://hdl.handle.net/1721.1/122843
1126278937
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 39-40).
Paper Honeycomb technology was invented as another means of constructing lightweight, durable, and affordable products that could serve both home and industry. Since the technology became popular after appearing in its first market, it has taken on one market after another, even while identifying more opportunities to adapt this technology for other uses. To date, there are applications in packaging, construction, marketing promotions, cars, aircrafts, and lately, in furniture. This thesis focuses specifically on new market opportunities for the paper honeycomb technology, especially its use in furniture. I test different hypotheses on both the demand side and the supply side of the market. Then I identify attractive new markets by evaluating several marketing strategies in a value framework of create-capture-deliver.
by Mohamed Al-Sayed Kamaledin
M.B.A.
M.B.A. Massachusetts Institute of Technology, Sloan School of Management
40 pages
eng
Massachusetts Institute of Technology
MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Applications for paper honeycomb technology
Thesis
application/pdf
2019-11-12T17:38:05Z
Publication
Master
Sloan
unknown
unknown
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