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   <dim:field mdschema="dc" element="contributor" qualifier="advisor" lang="en_US">John R. Hauser.</dim:field>
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   <dim:field mdschema="dc" element="description" lang="en_US">Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.</dim:field>
   <dim:field mdschema="dc" element="description" lang="en_US">MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.</dim:field>
   <dim:field mdschema="dc" element="description" lang="en_US">Bibliography: leaves 141-142.</dim:field>
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   <dim:field mdschema="dc" element="subject" lang="en_US">Sloan School of Management.</dim:field>
   <dim:field mdschema="dc" element="title" lang="en_US">Defensive marketing strategy : empirical applications</dim:field>
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