2026-09-21T08:17:06Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/178602022-01-28T22:05:40Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Stuart Madnick and Michael D. Siegel.
Catalan, Renato Teixeira
Massachusetts Institute of Technology. Management of Technology Program.
Management of Technology Program.
Sloan School of Management
2005-06-02T18:57:33Z
2005-06-02T18:57:33Z
2004
2004
http://hdl.handle.net/1721.1/17860
56607680
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
Includes bibliographical references (leaves 112-115).
Banking channel management has become a crucial component in the drive for improved efficiency. Since the channel is the interlocutor between customers and products, banks are leveraging their knowledge of channels to efficiently address perfect product portfolio through the most cost-effective and profitable channel. This thesis describes some ideas currently influencing banking channel management strategy and how banks can manage and take advantage of these factors through focusing on efficiency, customer segmentation and channel interaction versus cost structure. It first provides a global perspective of the banking industry through a survey of four regions and countries, and then reviews current trends and strategies applied by banks and consulting firms. On this foundation, it makes recommendations as to how the industry can best adapt to changes in banking channel management in order to remain competitive and efficient.
by Renato Teixeira Catalan.
S.M.M.O.T.
115 leaves
6037621 bytes
6049451 bytes
application/pdf
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eng
Massachusetts Institute of Technology
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http://dspace.mit.edu/handle/1721.1/7582
Management of Technology Program.
Banking channel management : global trends and strategies
Thesis
application/pdf
Publication
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<Abstract>Banking channel management has become a crucial component in the drive for improved efficiency. Since the channel is the interlocutor between customers and products, banks are leveraging their knowledge of channels to efficiently address perfect product portfolio through the most cost-effective and profitable channel. This thesis describes some ideas currently influencing banking channel management strategy and how banks can manage and take advantage of these factors through focusing on efficiency, customer segmentation and channel interaction versus cost structure. It first provides a global perspective of the banking industry through a survey of four regions and countries, and then reviews current trends and strategies applied by banks and consulting firms. On this foundation, it makes recommendations as to how the industry can best adapt to changes in banking channel management in order to remain competitive and efficient.</Abstract>
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