2026-09-18T19:30:08Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/286822022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
John D.C. Little.
Wu, Wei, 1973-
Sloan School of Management.
Sloan School of Management
2005-09-27T17:42:31Z
2005-09-27T17:42:31Z
2004
2004
http://hdl.handle.net/1721.1/28682
59006092
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2004.
Includes bibliographical references (leaves 63-66).
Prices ending in 9 are ubiquitous. In this paper I first develop a theoretical model of the effect of such prices on sales and review the empirical literature on the topic. Then I use a data set from an online experiment run by Lau (2000) to conduct an empirical study of the effect. Analysis with a logit model indicates that products with 9-ending prices are more likely to be chosen than others but a high fraction of 9-endings decreases the effect.
by Wei Wu.
S.M.
66 leaves
2389671 bytes
2396029 bytes
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en_US
Massachusetts Institute of Technology
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
An analysis of nine-ending pricing
Analysis of 9-ending pricing
Thesis
application/pdf
Publication
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