2026-09-19T15:57:57Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/297082022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Christian S.M. Dussart.
Takeshita, Tsuyoshi, 1964-
Sloan School of Management.
Sloan School of Management
2006-03-24T16:17:17Z
2006-03-24T16:17:17Z
2003
2003
http://hdl.handle.net/1721.1/29708
53982441
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2003.
Includes bibliographical references (leaves 96-98).
The concepts and techniques of internal marketing and employee satisfaction are becoming very popular in western companies, supported by accomplishments in service management based on of the Service-Profit Chain and organizational behavior. However, it is still uncommon for Japanese service companies to introduce these concepts, being strongly influenced by Japanese culture and tradition. This thesis first explains internal marketing and employee satisfaction through existing literature and actual examples of U.S. banks. It then examines current Japanese service companies and the reasons for their practice, considering cultural influence. Furthermore, recognizing the importance of companies in adopting these concepts in the near future, I indicate how this can be achieved using examples in Japan.
by Tsuyoshi Takeshita.
M.B.A.
98 leaves
4265391 bytes
4265199 bytes
application/pdf
application/pdf
eng
Massachusetts Institute of Technology
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Internal marketing and employee satisfaction : a missing link in Japanese service management
Thesis
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