2026-09-23T14:09:47Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/333192026-06-06T01:03:53Zcom_1721.1_7582com_1721.1_7581com_1721.1_101402col_1721.1_131023col_1721.1_101610
Chris Caplice.
Ha, Wei-Kwan Benjamin
Massachusetts Institute of Technology. Engineering Systems Division.
Massachusetts Institute of Technology. Engineering Systems Division
2006-07-13T15:15:01Z
2006-07-13T15:15:01Z
2005
2005
http://hdl.handle.net/1721.1/33319
62313208
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005.
Includes bibliographical references (leaves 55-56).
This thesis examines how companies tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful product launches were documented and analyzed, and the successful strategies and tactics were then categorized according to the characteristics of the situation. Finally, the findings from the analysis were applied to a startup company to develop its contract manufacturing engagement plan.
by Wai-Kwan Benjamin Ha.
M.Eng. in Logistics
56 leaves
2556227 bytes
2558481 bytes
application/pdf
application/pdf
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Engineering Systems Division.
Designing a flexible supply chain for new product launch
Thesis
application/pdf
false
Publication
unknown
unknown
<Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="b76c0e84-5de4-4c35-afa7-9c72645f79cf">
<Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type>
<Language>eng</Language>
<Title>Designing a flexible supply chain for new product launch</Title>
<PublishedIn>
<Publication>
</Publication>
</PublishedIn>
<PublicationDate>2005</PublicationDate>
<Authors>
<Author>
<DisplayName>Ha, Wei-Kwan Benjamin</DisplayName>
<Affiliation>
<OrgUnit>
</OrgUnit>
</Affiliation>
</Author>
</Authors>
<Editors>
</Editors>
<Publishers>
<Publisher>
<DisplayName>Massachusetts Institute of Technology</DisplayName>
<OrgUnit />
</Publisher>
</Publishers>
<License>http://dspace.mit.edu/handle/1721.1/7582</License>
<Keyword>Engineering Systems Division.</Keyword>
<Abstract>This thesis examines how companies tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful product launches were documented and analyzed, and the successful strategies and tactics were then categorized according to the characteristics of the situation. Finally, the findings from the analysis were applied to a startup company to develop its contract manufacturing engagement plan.</Abstract>
<Access xmlns="http://purl.org/coar/access_right"
>
</Access>
</Publication>