2026-09-19T20:13:20Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/335512021-07-05T14:03:20Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Michael A. Cusumano.
Oto, Hiroyuki
Management of Technology Program.
Management of Technology Program.
Sloan School of Management
a-ja---
2006-07-31T15:11:54Z
2006-07-31T15:11:54Z
2005
2005
http://hdl.handle.net/1721.1/33551
63272300
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2005.
Includes bibliographical references (leaves 90-91).
The objective of this thesis is to identify key factors that will produce further growth for NTT DoCoMo in Japan's mature mobile market. Since the early 1990s, the mobile phone market in Japan has grown rapidly, and competition for additional market share resulted in technological innovations like NTT DoCoMo's i-mode service to mobile carriers. Until recently, those innovations had leveraged the growth of the mobile phone industry. However, in 2004 the number of mobile phone subscribers exceeded 85 million and penetration rate reached 66.6%. Under such circumstances, the growth of the mobile carriers is gradually slowing. Moreover, there are threats which have the potential to change the current business model: mobile number portability, flat rate, new entrants, and globalization. In this thesis, I develop and organize frameworks that can be used by a company to produce further growth in a mature market by using traditional growth models. Then I analyze the sources for growth in mobile market and how the threats affect current dynamics in the mobile market. Finally I examine how the frameworks can work for NTT DoCoMo, and discuss the keys for growth in Japan's mature mobile market.
by Hiroyuki Oto.
S.M.M.O.T.
91 leaves
3997368 bytes
4001127 bytes
application/pdf
application/pdf
eng
Massachusetts Institute of Technology
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http://dspace.mit.edu/handle/1721.1/7582
Management of Technology Program.
Keys for growth in Japan's mature mobile market
Thesis
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<Abstract>The objective of this thesis is to identify key factors that will produce further growth for NTT DoCoMo in Japan's mature mobile market. Since the early 1990s, the mobile phone market in Japan has grown rapidly, and competition for additional market share resulted in technological innovations like NTT DoCoMo's i-mode service to mobile carriers. Until recently, those innovations had leveraged the growth of the mobile phone industry. However, in 2004 the number of mobile phone subscribers exceeded 85 million and penetration rate reached 66.6%. Under such circumstances, the growth of the mobile carriers is gradually slowing. Moreover, there are threats which have the potential to change the current business model: mobile number portability, flat rate, new entrants, and globalization. In this thesis, I develop and organize frameworks that can be used by a company to produce further growth in a mature market by using traditional growth models. Then I analyze the sources for growth in mobile market and how the threats affect current dynamics in the mobile market. Finally I examine how the frameworks can work for NTT DoCoMo, and discuss the keys for growth in Japan's mature mobile market.</Abstract>
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