2026-09-19T05:21:52Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/391572025-10-27T18:00:46Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Henry Jenkins, III.
Austin, Alexander Chance
Massachusetts Institute of Technology. Dept. of Comparative Media Studies.
Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing
2007-10-19T20:24:38Z
2007-10-19T20:24:38Z
2007
2007
http://hdl.handle.net/1721.1/39157
166228978
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2007.
Includes bibliographical references (p. 131-132).
An audience's satisfaction with an entertainment product is dependent on how well their expectations are fulfilled. This study delves into the implicit contract that is formed between the purveyor of an entertainment property and their audience, as well as the consequences of frustrating audience expectations. Building on this model of the implicit contract, the creation of expectations through marketing, character and world development, and the invocation of genre discourses are examined through the lens of the television shows House M.D. and Veronica Mars. The issues surrounding the dynamic equilibrium between novelty and stability in serial entertainment and entertainment franchises brought up by these initial case studies are examined in further detail through the collectible card game Magic: the Gathering, and the complexity of the interactions between different types of expectations are demonstrated via a study of the superhero comics serials 52 and Civil War.
by Alexander Chance Austin.
S.M.
133 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Comparative Media Studies.
Expectations across entertainment media
Thesis
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