2026-09-18T18:17:31Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/444402022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Neal Hartman.
Byun, Jeffrey
Sloan School of Management.
Sloan School of Management
a-ko--- n------
2009-01-30T16:47:04Z
2009-01-30T16:47:04Z
2007
2008
http://hdl.handle.net/1721.1/44440
294908336
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, June 2008.
Includes bibliographical references (leaves 33-36).
This thesis will explore the consumer internet industry in South Korea from the perspective of an American with Western values and sensibilities. South Korea is widely considered to be one of the most connected and internet-savvy countries on Earth, with roughly 90% of the population having high-speed broadband access and the average Korean spending 31.2 hours viewing 4,546 web pages per month compared to 25.2 hours viewing 2,519 pages for the average user globally. Moreover, South Korean portals such as Daum and Naver are two of the most trafficked destinations on the web despite the fact that their content is only available in Korean. Consequently, South Korea has become a valuable testing ground for internet technologies and an important market that can serve as a springboard to the rest of Asia. Yet the consumer internet in South Korean retains a distinct local flavor. For better or for worse, the consumer internet industry in South Korea has been deeply influenced by Confucian principles and Korean culture. The path to success for internet firms in South Korea is often quite different than it is in the West, and foreign firms looking to establish a Korean presence need to adjust their strategies accordingly.
by Jeffrey Byun.
M.B.A.
36 leaves
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
The consumer Internet in South Korea : an American's perspective
Thesis
application/pdf
Publication
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