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Michael A. Cusumano. Guo, Ching Q. (Ching Qing) System Design and Management Program. System Design and Management Program. 2009-03-16T19:32:12Z 2009-03-16T19:32:12Z 2008 2008 http://hdl.handle.net/1721.1/44707 297426396 Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2008. Includes bibliographical references (leaves 93-100). Back in 2003, Blogs as well as wikis started the Web 2.0 frenzy with online community networks and user generated content. Web 2.0 has recently cooled down, but it may have started a new era. The purpose of this paper is to explore the blogonomics - the business, as well as social, changes blogs have brought to us. It applies system thinking to analyze blogs, from blog elements (forms) to blog systems, and then to major components in the blog ecosystem. This paper focuses on the returns on blogs (ROB), mainly the business impact. Blog marketing, including word-of-mouth marketing (WOMM) and blog ads, has been discussed extensively along with the business models that can monetize blogs. It also proposes to use blogs as innovative tools for collaboration and content management. This paper primarily targets companies interested in the benefit from blogs. Furthermore, it hopes to explore a few innovative blog business models for entrepreneurs and serve anyone who is genuinely interested in blogs and Web 2.0. by Ching Q. Guo. S.M. 100 leaves eng Massachusetts Institute of Technology M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 System Design and Management Program. Blogonomics : business and social changes from the blog Business and social changes from the blog Thesis application/pdf Publication unknown unknown <Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="3197e5bb-4a2f-4abf-b09d-27802bb47719"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>Blogonomics : business and social changes from the blog</Title> <Subtitle>Business and social changes from the blog</Subtitle> <PublishedIn> <Publication> </Publication> </PublishedIn> <PublicationDate>2008</PublicationDate> <Authors> <Author> <DisplayName>Guo, Ching Q. (Ching Qing)</DisplayName> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Massachusetts Institute of Technology</DisplayName> <OrgUnit /> </Publisher> </Publishers> <License>http://dspace.mit.edu/handle/1721.1/7582</License> <Keyword>System Design and Management Program.</Keyword> <Abstract>Back in 2003, Blogs as well as wikis started the Web 2.0 frenzy with online community networks and user generated content. Web 2.0 has recently cooled down, but it may have started a new era. The purpose of this paper is to explore the blogonomics - the business, as well as social, changes blogs have brought to us. It applies system thinking to analyze blogs, from blog elements (forms) to blog systems, and then to major components in the blog ecosystem. This paper focuses on the returns on blogs (ROB), mainly the business impact. Blog marketing, including word-of-mouth marketing (WOMM) and blog ads, has been discussed extensively along with the business models that can monetize blogs. It also proposes to use blogs as innovative tools for collaboration and content management. This paper primarily targets companies interested in the benefit from blogs. Furthermore, it hopes to explore a few innovative blog business models for entrepreneurs and serve anyone who is genuinely interested in blogs and Web 2.0.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication>