2026-09-19T03:23:48Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/459672022-01-13T07:54:12Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Mark Goulthorpe.
Hwang, Margaret (Margaret Juien-Yuan)
Massachusetts Institute of Technology. Dept. of Architecture.
Massachusetts Institute of Technology. Department of Architecture
2009-06-30T16:51:16Z
2009-06-30T16:51:16Z
2008
http://hdl.handle.net/1721.1/45967
326878788
Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008.
"September 2008." Pages 58-59 blank.
Includes bibliographical references (p. 57).
By creating spectacle through architecture, clothing Labels have developed new branding techniques through which to redefine and provoke. However, the essential behind-the-scenes models of production have remained the same: consumption, manufacturing, and distribution are linked but always independent. This thesis proposes to compress the stages of production for a new type of spectacle: a consumer factory that uses the process of manufacturing as a branding technique. Set in Shanghai, the project studies how retail and manufacturing spaces can intersect to elevate the consumer experience. Through this co-dependency, manufacturing remains within the city's urban fabric and provides an experiential consumer environment new to the traditional retail models of China.
Margaret Hwang.
M.Arch.
59 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Architecture.
Machine couture : manufacturing as consumer spectacle
Thesis
application/pdf
Publication
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unknown
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