2026-09-19T18:46:21Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/591282022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
John Van Maanen.
Sigmon, Kelly M. (Kelly Marie Berg)
Sloan School of Management.
Sloan School of Management
2010-10-12T16:26:10Z
2010-10-12T16:26:10Z
2010
2010
http://hdl.handle.net/1721.1/59128
658960944
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 71-75).
This thesis is about the effects of changing customer preferences on the United States Postal Service's retail network and offers a process for wider adoption of its current retail partnership program. The Contract Postal Unit (CPU) program represents 10 percent of the Postal Service's current outlets. This is a form of franchising. This thesis reviews franchising theory and highlights key research in the area to develop a business framework. Since many of the foreign posts have also been experimenting with operations similar to the CPU program, the franchising programs of four European posts are reviewed. I conclude by offering an approach that the Postal Service may use to look at how and when its customers use its products and services at their retail outlets and provide several recommendations that the Postal Service might consider if and when the Contract Postal Unit program is expanded.
by Kelly M. Sigmon.
M.B.A.
75 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
A franchising of retail operations : the case of the United States Postal Service building a retail network for the 21st century
Thesis
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Publication
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<Abstract>This thesis is about the effects of changing customer preferences on the United States Postal Service's retail network and offers a process for wider adoption of its current retail partnership program. The Contract Postal Unit (CPU) program represents 10 percent of the Postal Service's current outlets. This is a form of franchising. This thesis reviews franchising theory and highlights key research in the area to develop a business framework. Since many of the foreign posts have also been experimenting with operations similar to the CPU program, the franchising programs of four European posts are reviewed. I conclude by offering an approach that the Postal Service may use to look at how and when its customers use its products and services at their retail outlets and provide several recommendations that the Postal Service might consider if and when the Contract Postal Unit program is expanded.</Abstract>
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