2026-09-19T02:40:28Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/591462022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Glen L. Urban.
Siddiqui, Nabeel A. (Nabeel Ahmad)
Sloan School of Management.
Sloan School of Management
2010-10-12T17:41:22Z
2010-10-12T17:41:22Z
2010
2010
http://hdl.handle.net/1721.1/59146
659536185
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 100-103).
Today's age of information centric globalization over the Internet requires customer awareness by not only good content communication, but also trust and empathy. Trust and Empathy can be generated only when the sellers understand customers. This is only possible when sellers are aware about how the customers conceive the advertisement presented to them over the web. Fortunately, this knowledge is facilitated by analyzing customer buying behaviour and understanding the cognitive behaviour of the customer using cognitive engines, stochastic measures and analytics. My research will focus towards empirical substantiation of the affects and implications of Morphing. The study includes methodologies that corporate world can formulate to develop strategic measures to target potential customers based on individual cognitive styles. The study also includes an analysis of the online advertising industry trends, interviews & perspectives of industry thought leaders, and business models of the future.
by Nabeel A. Siddiqui.
S.M.
145 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Online advertisement morphing : empirical and strategic implications
Thesis
application/pdf
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Publication
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<Abstract>Today's age of information centric globalization over the Internet requires customer awareness by not only good content communication, but also trust and empathy. Trust and Empathy can be generated only when the sellers understand customers. This is only possible when sellers are aware about how the customers conceive the advertisement presented to them over the web. Fortunately, this knowledge is facilitated by analyzing customer buying behaviour and understanding the cognitive behaviour of the customer using cognitive engines, stochastic measures and analytics. My research will focus towards empirical substantiation of the affects and implications of Morphing. The study includes methodologies that corporate world can formulate to develop strategic measures to target potential customers based on individual cognitive styles. The study also includes an analysis of the online advertising industry trends, interviews & perspectives of industry thought leaders, and business models of the future.</Abstract>
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