2026-09-19T10:44:35Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/591752022-01-27T21:53:00Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Daniel Whitney and Sara Beckman.
Sailer, Chad (Chad Darren)
Leaders for Global Operations Program.
Leaders for Global Operations Program at MIT
Massachusetts Institute of Technology. Department of Mechanical Engineering
Sloan School of Management
2010-10-12T18:01:54Z
2010-10-12T18:01:54Z
2010
2010
http://hdl.handle.net/1721.1/59175
659780941
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Global Operations Program at MIT, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 89-91).
Intel Corporation is the world's leading manufacturer of processors for personal computers. As the company strives to maintain its leadership position in this industry, it identifies significant trends in the industry and attempts to develop product solutions that intercept these trends. One such set of industry vectors is the continued movement toward lower cost and smaller notebook system designs with a coincident shift toward fully outsourced production in China. These trends point to increased future demand for processors utilizing a ball-grid-array (BGA) package in notebook computers, which is the lower cost, smaller size packaging technology available today. This project was initiated to understand why with such a seemingly favorable environment for BGA, it still represents a small minority of Intel's mobile processor volume. The analysis shows that significant changes must be made to Intel's product roadmap, OEM product scalability strategies, or after-sale service models to enable a full transition to BGA processors. SKU levels increase by lOx with a BGA transition resulting in much higher supply chain complexity, management cost, and inventory cost. In addition, simple modeling approaches are developed and utilized for this study that can be leveraged in the future to quantify possible product strategy impacts on the industry supply chain. They can also be used in other industries contemplating supply chain simplification strategies.
by Chad Sailer.
S.M.
M.B.A.
91 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Mechanical Engineering.
Leaders for Global Operations Program.
Impact of product design choices on supply chain performance in the notebook computer industry
Thesis
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Publication
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<Abstract>Intel Corporation is the world's leading manufacturer of processors for personal computers. As the company strives to maintain its leadership position in this industry, it identifies significant trends in the industry and attempts to develop product solutions that intercept these trends. One such set of industry vectors is the continued movement toward lower cost and smaller notebook system designs with a coincident shift toward fully outsourced production in China. These trends point to increased future demand for processors utilizing a ball-grid-array (BGA) package in notebook computers, which is the lower cost, smaller size packaging technology available today. This project was initiated to understand why with such a seemingly favorable environment for BGA, it still represents a small minority of Intel's mobile processor volume. The analysis shows that significant changes must be made to Intel's product roadmap, OEM product scalability strategies, or after-sale service models to enable a full transition to BGA processors. SKU levels increase by lOx with a BGA transition resulting in much higher supply chain complexity, management cost, and inventory cost. In addition, simple modeling approaches are developed and utilized for this study that can be leveraged in the future to quantify possible product strategy impacts on the industry supply chain. They can also be used in other industries contemplating supply chain simplification strategies.</Abstract>
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