2026-09-19T19:50:51Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/728542022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Henry Weil.
Ogunsanwo, Olumide
Sloan School of Management.
Sloan School of Management
2012-09-13T18:56:47Z
2012-09-13T18:56:47Z
2012
2012
http://hdl.handle.net/1721.1/72854
808139497
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2012.
Page 3 inserted twice. Cataloged from PDF version of thesis..
Includes bibliographical references.
Since the first truly portable phone was released in 1983, mobile phone usage has increased at unprecedented rates around the world. Despite this general industry growth, the smartphone subsector has achieved significantly lower levels of global penetration. As a result, there is a large scope for growth and a significant opportunity for players in the sector to seize in the future. The most widely used and supported smartphone operating systems today are iOS, Android, Windows Phone, Blackberry OS, and Bada. The thesis analysed each of these operating systems and examined ways in which their providers could adapt their current strategies to be better positioned to benefit from this upcoming market expansion. In conclusion, potential future scenarios resulting from changing market dynamics were investigated and compared.
by Olumide Ogunsanwo.
S.M.
2, 55 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
The changing competitive landscape of the smartphone industry
Thesis
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<Abstract>Since the first truly portable phone was released in 1983, mobile phone usage has increased at unprecedented rates around the world. Despite this general industry growth, the smartphone subsector has achieved significantly lower levels of global penetration. As a result, there is a large scope for growth and a significant opportunity for players in the sector to seize in the future. The most widely used and supported smartphone operating systems today are iOS, Android, Windows Phone, Blackberry OS, and Bada. The thesis analysed each of these operating systems and examined ways in which their providers could adapt their current strategies to be better positioned to benefit from this upcoming market expansion. In conclusion, potential future scenarios resulting from changing market dynamics were investigated and compared.</Abstract>
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