2026-09-18T23:22:08Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/769172026-06-06T01:05:12Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Edgar Blanco.
Garza Ramírez, Jaime
System Design and Management Program.
System Design and Management Program.
Massachusetts Institute of Technology. Engineering Systems Division
cl-----
2013-02-14T15:17:16Z
2013-02-14T15:17:16Z
2011
2011
http://hdl.handle.net/1721.1/76917
824170728
Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 119-131).
Defining sales and distribution schemes to serve a Latin American country is more of an art than science. The process of designing and selecting distribution channels is quite challenging and it demands an in-depth understanding of the market. The fact that most Latin American countries are experiencing significant growth and development makes it difficult for companies to implement the same distribution strategies used to serve mature markets. Leading firms are now exploring creative ways to effectively reach and efficiently serve each segment of the market. This research intends to explore the key drivers that shape the design and selection of sales and distribution channels, as well as to build a framework that could help companies design or select channels that are aligned to their core business strategy.
by Jaime Garza Ramírez.
S.M. in Engineering and Management
131 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Engineering Systems Division.
System Design and Management Program.
Distribution strategies in emerging markets : case studies in Latin America
Thesis
application/pdf
false
Publication
unknown
unknown
<Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="dfb06e71-725c-41a1-9e6e-7049fceccb83">
<Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type>
<Language>eng</Language>
<Title>Distribution strategies in emerging markets : case studies in Latin America</Title>
<PublishedIn>
<Publication>
</Publication>
</PublishedIn>
<PublicationDate>2011</PublicationDate>
<Authors>
<Author>
<DisplayName>Garza Ramírez, Jaime</DisplayName>
<Affiliation>
<OrgUnit>
</OrgUnit>
</Affiliation>
</Author>
</Authors>
<Editors>
</Editors>
<Publishers>
<Publisher>
<DisplayName>Massachusetts Institute of Technology</DisplayName>
<OrgUnit />
</Publisher>
</Publishers>
<License>http://dspace.mit.edu/handle/1721.1/7582</License>
<Keyword>Engineering Systems Division.</Keyword>
<Keyword>System Design and Management Program.</Keyword>
<Abstract>Defining sales and distribution schemes to serve a Latin American country is more of an art than science. The process of designing and selecting distribution channels is quite challenging and it demands an in-depth understanding of the market. The fact that most Latin American countries are experiencing significant growth and development makes it difficult for companies to implement the same distribution strategies used to serve mature markets. Leading firms are now exploring creative ways to effectively reach and efficiently serve each segment of the market. This research intends to explore the key drivers that shape the design and selection of sales and distribution channels, as well as to build a framework that could help companies design or select channels that are aligned to their core business strategy.</Abstract>
<Access xmlns="http://purl.org/coar/access_right"
>
</Access>
</Publication>