2026-09-20T02:48:26Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/810232022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Ezra W. Zuckerman.
Toor, Tajinder (Tajinder Pal Singh)
Sloan School of Management.
Sloan School of Management
2013-09-24T19:37:39Z
2013-09-24T19:37:39Z
2013
2013
http://hdl.handle.net/1721.1/81023
857790682
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 74-76).
This thesis builds up important strategic elements to penetrate deeper into the stagnant and mature contact lens market by focusing on adolescents. First, contact lens adoption is studied to strategically generate awareness and build community effect for increasing purchase. Second, the competition is analyzed broadly at an industry level to favorably position a manufacturer against rivals to gain market share.
by Tajinder Toor.
M.B.A.
76 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Building strategy to penetrate deeper into the stagnant and unattractive contact lens market
Thesis
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<Abstract>This thesis builds up important strategic elements to penetrate deeper into the stagnant and mature contact lens market by focusing on adolescents. First, contact lens adoption is studied to strategically generate awareness and build community effect for increasing purchase. Second, the competition is analyzed broadly at an industry level to favorably position a manufacturer against rivals to gain market share.</Abstract>
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