2026-09-18T19:46:31Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/810712026-06-06T01:05:22Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Pai-Ling Yin.
Chen, Kai Wei Kevin
Sloan School of Management.
Sloan School of Management
a-ch---
2013-09-24T19:40:57Z
2013-09-24T19:40:57Z
2013
2013
http://hdl.handle.net/1721.1/81071
857792852
Thesis (S.M. in Management Studies)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 43).
Taiwan's food and beverage business has been one of the main drivers of the country's economic growth for the past several years. As Taiwan becomes more prosperous and grows beyond the traditional OEM/ODM businesses, citizens start to value eating as an important part of everyday lifestyles. Many restaurant brands have captured the trend and have expanded very successfully both in Taiwan and other parts of the world. Specifically, local cuisines as well as cuisines from Japan, Italy, France, and the US have exploded in popularity. Interestingly, Korean cuisine has been lackluster in Taiwan, despite the rise of Korean pop culture in general and the proximity of the two countries. My research will focus on the food and beverage industry in Taiwan and the existing opportunities to start a Korean restaurant business. The study includes an overall industry analysis of the food and beverage sector in Taiwan, from the angle of competitive landscape, customer preferences to industry developments and trends. The study also includes my personal business aspirations and strategies that I will take given the food and beverage environment in Taiwan.
by Kai Wei Kevin Chen.
S.M. in Management Studies
45 p.
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by
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http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Korean restaurant business plan in Taiwan
Thesis
application/pdf
Publication
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unknown
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<Abstract>Taiwan's food and beverage business has been one of the main drivers of the country's economic growth for the past several years. As Taiwan becomes more prosperous and grows beyond the traditional OEM/ODM businesses, citizens start to value eating as an important part of everyday lifestyles. Many restaurant brands have captured the trend and have expanded very successfully both in Taiwan and other parts of the world. Specifically, local cuisines as well as cuisines from Japan, Italy, France, and the US have exploded in popularity. Interestingly, Korean cuisine has been lackluster in Taiwan, despite the rise of Korean pop culture in general and the proximity of the two countries. My research will focus on the food and beverage industry in Taiwan and the existing opportunities to start a Korean restaurant business. The study includes an overall industry analysis of the food and beverage sector in Taiwan, from the angle of competitive landscape, customer preferences to industry developments and trends. The study also includes my personal business aspirations and strategies that I will take given the food and beverage environment in Taiwan.</Abstract>
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