2026-09-18T20:15:29Zhttps://dspace.mit.edu/server/oai/requestoai:dspace.mit.edu:1721.1/883692022-01-13T07:54:52Zcom_1721.1_7582com_1721.1_7581col_1721.1_131023
Joshua M. Ackerman.
Hu, Yu-Wei
Sloan School of Management.
Sloan School of Management
2014-07-11T21:06:45Z
2014-07-11T21:06:45Z
2014
2014
http://hdl.handle.net/1721.1/88369
881180198
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2014.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 49-53).
This research shows that mating mindsets, which consumers commonly experience, can have a crucial impact on consumers' variety seeking tendencies. In two studies, we find that male consumers in a long-term mating mindset (versus a non-mating mindset) exhibit more (versus less) variety seeking behavior. For male consumers, the effects of mating mindsets on variety seeking are driven by sensitivity to errors of omission. However, for female consumers, variety seeking behavior and sensitivity to errors of omission were not significantly different across mating and non-mating conditions. In closing, the author discusses theoretical and managerial implications..
by Yu-Wei Hu.
S.M. in Management Research
53 pages
eng
Massachusetts Institute of Technology
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Sloan School of Management.
Effects of mating mindsets on variety seeking
Thesis
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